Commercial product photography for Toronto-based furniture brand, Mim Concept.
The focus of the shoot was Mim Concept’s 2021 new Swan stool and Pinu accent chair.
A set of lifestyle product photos for Mim Concept’s e-commerce website and social media marketing.
Mim Concept’s newest collection is a set of modern minimalist dining tables made of pine, oak, or walnut. They can seat from 2 to 10 people depending on the size.
Creating morning light like this at anytime of the day (or night!) has been a game changer for me. I no longer hope for a bright, sunny day to shoot. I don’t dread the short hours of daylight in the winter anymore.
If you’re a business owner or content creator who struggles with this, I totally get you and encourage you to give artificial lighting a try, specifically constant lights (also called video lights).
The advantage of constant lights is that you’ll see what the photo looks like as you’re setting up the shot and you’ll have a better idea of what the shot will look like before you take it. This is different from using a flash or strobe where you don’t see what the light will look like until you take the photo.
There are different types of constant lights out there at difference price points. Note that there are more out there, but here are a few referral links to help you get started:
I’ve only used a ring light once or twice so I can’t recommend a specific one. While I need more control for what I do, it’s a good option if you’re just starting out.
Adjustable brightness
Many ring lights come with a stand and are pretty much ready to use with little setup
The colour of the light can be adjusted to the warmth/coolness you prefer
LED so they are more energy efficient and don’t heat up as much as other bulbs
Portable
Limited in controlling the harshness of shadows
You may not like or want the reflection of the ring light in their products or on their face
Bright LED bulbs called corn/cob bulbs, named so because the shape is similar to a corn on the cob, are another option.
Bright LED bulbs that you can scale up if you want more light or want to place them in different places
Easy to start using. Just plug and play
Provides consistent lighting
Portable
Depending on the size and brightness of the bulb you choose, some bulbs may require a separate socket. Otherwise, you may be able to attach them to an existing lamp.
Light bulbs usually aren’t dimmable so the brightness can’t be adjusted
Can’t adjust warmth/coolness of the light
Video lights like the Godox SL-60W are a great way to learn and practice using artificial lighting. There are brands and models and even an entry-level one can help you do a lot.
Brightness can be fine-tuned
More powerful than the other options
Some models can change colours to any colour you want
A bit more of an investment to start (but the range of price points is wide so you can find one under $200)
Requires a stand that must be purchased separately
Large and heavy (not a big issue if you only use it one place)
I hope that helps! If you have any questions, feel free to leave a comment or if you’d like one-on-one coaching on how to get use artificial lights, you can book a session with me.
Acid League, a brand of premium apple cider vinegar sold at Whole Foods and other retailers in the United States and Canada.
A set of product photos for Acid League’s new collection of apple cider vinegar products, Living Tonics.
Product photography: All three flavours needed to be photographed together and individually on a white backdrop.
Lifestyle photography: The collection of apple cider vinegar needed to be styled with props in a lifestyle setting.
The products launched and the images are published on Acid League’s website.
Mim Concept’s newest collection is a set of modern minimalist dining tables made of pine, oak, or walnut. They can seat from 2 to 10 people depending on the size.
The main floor of this spacious home was completely renovated, creating a modern and functional space. The entryway and staircase stand out the moment you walk into the house. The use of neutrals and contrast make different elements work together without overpowering each other.
Interior designer: Sansa Interiors
Moroccan-inspired tiling in the entryway and staircase of a bright and spacious house.
Sansa Interiors styled this side table, which is connected to the custom fabric sofa, with a black pitcher that was repurposed as a vase and added fresh tulips.
Are you thinking of renovating your kitchen and want to add colour for the first time? You may feel overwhelmed by the colour options out there and that’s common.
Ke Design Collective designed this four-piece principal bathroom to create a spa-like experience at home. The neutral palette gives off a sense of calm, which is a good way to start and end your day. The matte black hardware adds a bit of contrast throughout the bathroom, drawing the eye to the different elements.
Are you thinking of renovating your kitchen and want to add colour for the first time? You may feel overwhelmed by the colour options out there and that’s common.
