How I Tailor My Marketing to Small Weddings

When I decided I wanted to photograph smaller weddings (generally less than 150 guests) rather than weddings of every size, I started tailoring my work and marketing strategy.

First and perhaps the most obvious change was to update any description of what I photograph, whether it was the About page of my website or the bio in my social media accounts. The emphasis on "lifestyle and small weddings" made it clear that I specialize in those areas. In turn, the wedding inquiries I've received since have been from couples who have a smaller guest list. 

The next step was to showcase what these types of weddings looked like. Usually, that meant that group photos had less people in them or a bridal party with 1-2 bridesmaids or groomsmen. 

Another way to get the word out was by word of mouth. When someone asked about what I shoot, I made sure to mention that I focused on small, intimate weddings so that they have my name in mind when they're asked to refer a photographer. 

So far, this has been working to attract the right type of clients and it shows who has done their research before getting in touch.  

I hope this helps and if you have any tips, feel free to share them in a comment below or join me on Instagram.

How to make the most of a flower arrangement

After a week with this beautiful floral arrangement, it was time to remove some of the not-so-fresh stems. Instead of throwing out the entire bunch, you can still make the most of what's left.

Here are a few tips:

1. Collect all the flowers of the same colour.

Even if the flowers are all different types. If greens are available, add them too. This gives the smaller bunch a fuller look.  

2. Use a smaller vase. Or not a vase at all.

I love using teapots to hold flowers. They're just the right size and the handle and spout add an interesting detail. I've also used jam/mason jars, mini yogurt jars and even mugs.

3. If you don't have many flowers of the same colour palette, use greens to create shape and dimension. 

Lifestyle: Different types of the same species

It always amazes me that there are so many types of flowers. There are different shapes, sizes, colours, scents and lifespans but those characteristics come together to form a unique arrangement. Types of flowers that one wouldn't think to place next to another actually look better because of their distinct traits. Yet in the end, they're all still flowers.

This colourfully rich and bold arrangement was put together by my friend, Jenn, over at Wild North Flowers, whose work is always top notch. She even teaches workshops on how to make these yourself which I shared recently.

These can also be used for wedding bouquets or centerpieces for brides who want a colourful and unique arrangement.

Lifestyle: Wild North Flowers Workshop

I attended a fun workshop taught by my friend Jenn from Wild North Flowers where we learned about different types of flowers and techniques behind putting together an arrangement. The flowers are sourced locally from Ontario growers so each stem stays fresh longer and the colours are much brighter and more vibrant. I've seen how these flowers still look great after a week or more.

Who are the workshops for?

There are a few types of workshops and each will have access to a collection of seasonal flowers and greens. They're great for groups (friends, family, coworkers), events (birthdays, bridal showers, parties) or for personal interest. No experience needed :)

What you'll learn:

You'll learn the fundamentals, thought process, tools, techniques and tips on how to care for the flowers. At the end, you get to take your creation home or have it delivered the next day at no extra charge (whether it's to your home, office or someone special). 

I've never put together flowers that weren't from a grocery store before so I had no idea where to start but Jenn walked the class through the steps and slowly we saw our work come together. There is so much more to it than sticking flowers in a vase. You have to prepare the vase first (who knew?) and consider things like the types of flowers you want to use, the colours, the importance of greens (aka everything that's not a flower), the height of each stem, etc. 

One very important tip: Change the water every day!

So check out the upcoming workshops. Winter around here is dreary and drab so flowers really do liven up your place. Now without further adieu, I'd like to present my arrangement:

You'll see that I chose the biggest flowers and some are still blooming. I'll have to show an update in a couple of days to see what it looks like fully grown.