Brand

BIC ECOlutions

Brief

Create a set of lifestyle product photos with a bright, positive feel to reflect the brand’s eco-conscious products.

Audience

Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.

Results

A set of bright, lifestyle photos incorporating BIC’s ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.