Brand

BIC ECOlutions

Brief

Create a set of lifestyle product photos with a bright, positive feel to reflect the brand’s eco-conscious products.

Audience

Eco-concious stationery users, specifically millenials, look for sustainably-made products for everyday to help them take small steps to better the planet.

Results

A set of bright, lifestyle photos incorporating BIC’s ECOlution line of pens, pencils, and permanent markers to show the products in a natural and positive way. Combining natural light and artificial light to mimic natural light, the products are the focus on the images, while supported by related stationery.

Four BIC ECOlutions permanent markers in the colours blue, red, black, and green lay on a linen tablecloth beside a notebook, rose gold paper clips, and a cup of coffee.stationery like clips and scissors.

Four BIC ECOlutions mechanical pencils in the colours blue, red, yellow, and green lay on a notebook beside a up of coffee.

A person holding a BIC ECOlutions permanent marker, about to write in a lined notebook. A green plant, coffee cup, and coffee table book sit in the distance,

A flatlay of BIC ECOlutions pens, mechanical pencils, and permanent markers across a table with other stationery like notesbooks, scissors, pencil case, and a phone.

Four BIC ECOlutions permanent markers in the colours blue, red, black, and green lay on a notebook, halfway out of a pencil case. Dried lavender and cup of coffee sit beside the notebook.

A close up photo of a BIC Clic Stic pen on two notebooks. A cup of tea and glasses sit in the distance, out of focus.

Two BIC pens sit on top of two notebooks beside a cup of tea. The golden sunset light coming in on an angle from the top-right.

A BIC Marking Pocket permanent marker sit in the middle of a lined notebook, beside dried lavender bunch and a cup of tea.

One BIC pen sits lays on top of a notebook on a soft furry blanket.

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